No one has managed to build a major new hotel in Portland, Oregon, in many years, despite the city’s latent demand and available properties next to the soaring glass convection center. What has been happening instead is the reworking of second-class hotels and nondescript motels into striking, sleek place so stay. These properties are meant to appeal primarily to travelers in their twenties and thirties who are looking for something different from the blandness of international hotel brands.
These lodgings are often high-style mash-ups: part college dormitory, part art gallery, part music venue, part hip resort. That is the atmosphere at the Modera, a sophisticated hotel situated in the rather backwater southern part of Portland’s downtown. It was formerly a downscale Days inn, but the place has been transformed to furnish eye candy alongside hospitality.